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Spiny Lobster Shirt by UROKO

Behind the Design: West Coast Spiny Lobster

With lobster season unfolding across California, our focus shifts to the Spiny Lobster tee. Growing up in North County, San Diego, winter beckoned not only Alaska storms and imposing waves...
Shop Feature: "Berdels"

Shop Feature: "Berdels"

This month, Uroko is proud to feature Santa Cruz surf and skate business "Berdels". A family owned business focused on supporting small unique brands.
Shop Feature: "Oneill Surf Shop" in Santa Cruz, CA.

Shop Feature: "Oneill Surf Shop" in Santa Cruz, CA.

This month we feature our interview with Tanner Beckett and learn more about the history of Oneill Surf Shop.
Shop Feature: Surf n Wear's "Beach House"

Shop Feature: Surf n Wear's "Beach House"

This month we interview Grayson Nance of Surf n Wear's Beach House in Santa Barbara. Surf n Wear has been serving the Santa Barbara surf community since 1965.